FitCircle
Cutting cost per lead by 40% across Meta and Google
A paid media account restructure and creative overhaul that halved wasted spend inside two months.
- Client
- FitCircle
- Industry
- Health & Fitness
- Services
- Meta Ads, Google Ads
- Delivered
- May 2026
The challenge
FitCircle was spending across Meta and Google with a single campaign per platform, no negative keywords, no conversion tracking beyond page views, and creative that had not changed in eight months.
What we did
We rebuilt both accounts around funnel stages, implemented proper conversion tracking through GA4 and the Conversions API, and produced a fresh creative set with three variants per audience.
Weekly optimisation covers search-term review, negative keywords, budget pacing and creative rotation. Reporting moved from platform screenshots to a single sheet showing spend, leads, CPL and trial conversions.
Let’s talk
Want results like these?
Tell us the goal. We'll come back with an approach, a timeline and an honest price, usually within one working day.
- Reply within one working day
- No obligation, no pressure
- Fixed price before we start